The Federal Trade Commission (FTC) unanimously approved new guidelines for endorsements and testimonials on Monday.
“…“material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed.”
In the spirit of disclosure, please allow me to list affiliations, with regards to this blog.
I have not received money or gifts in exchange for reviews of products or services from outside vendors. Should I be presented with such, it will always be disclosed with the review.
When being invited to conferences or events, in lieu of sponsorship or otherwise, I have had my admission fees waived for myself and a traveling companion or colleague. I do however, pay for my own lodging and transportation.